Clariant launches 'Envisioning Beauty' brand to enable sustainable, inspiring and facile product differentiation

摘要

Clariant launched its 'Envisioning Beauty' brand designed to make cosmetics' differentiation as sustainable, inspiring and easy as possible. To support future innovation, Clariant chose five priority areas -Actives, Functional Claims, Sensorial Effects, Preservation and Naturals - based on market foresight and customer insight to address the most relevant needs of this trend-guided industry.