Pumping up profits: Savvy tree fruit growers don't just cut costs - they maximize returns

摘要

MOST U.S. fruit growers are missing out on the one thing that could give them the greatest chance of running a healthy, profitable operation: checking their daily pack-out reports. It's the one way for growers to know not just how certain types of fruit and varieties are performing, says Oregon State University Agricultural Economist Clark Seavert, but how their farm is performing at a micro level. "Growers should see their pack-outs as report cards for their particular blocks," he says. "By requesting pack-out information from their packinghouse for individual blocks, they are able to carefully analyze the information and clearly identify the targeted fruit from that block."