Beliefs that Limit Sales People: Good sales people are good talkers

摘要

"He has the gift of gab. He'll make a good sales person." It's been a while since I last heard that expression. The idea is, of course, that sales people are good talkers. If you are a good talker, you are well on your way to having the necessary qualifications for a sales career. While that figure of speech isn't popular today, the idea behind it continues to have currency. That idea is, like so many other pearls of conventional wisdom, completely and utterly wrong.