Follow The Map: Precision agriculture is a major component of the Technology Roadmap

摘要

WMEN addressing the needs of the tree fruit industry, the Tree Fruit Technology Roadmap (www.treefruitresearch. coml technology-roadmap), an initiative launched in 2001, takes the meaning of "precise" in precision agriculture to an entirely new level.Members of the steering committee are even contemplating the feasibility of altering fruit during the growing season to match current consumer preferences. "Quality over quantity is our focus, with optimized production efficiencies, because that is ourdifferentiation in an over-saturated market," says steering group member Jim McFerson, manager of the Washington Tree Fruit Research Commission and "Tree Fruit" columnist for American/Western Fruit Grower.