Resealable Aluminum Drink Containers Gain Foothold in Beverage Market

摘要

A market appears to be developing for resealable aluminum containers. Coca-Cola, Burn Energy, and Aqua Planet are all being introduced in aluminum packages that-interestingly-use three different resealing technologies. Coca-Cola chose the annual Consumer Analyst Group of New York conference to preview its new 250-ml aluminum bottles, which feature screwtop closures. The package, produced by Exal Corporation of Youngstown, Ohio, will be used for limited releases of regular Coke, Diet Coke, and Coke Zero. Thus far, the package-which recalls the look of Coke's classic "contour" bottle-has appeared in clubs and at selected events on the east coast, but has not been released to retail stores.