Bottled Water Goes Eco-Chic--Sales of Sigg Aluminum Bottles Soar as a Trendy, 'Politically Correct' Alternative to PET

摘要

"Reduce, reuse, recycle." Most people are familiar with the "waste hierarchy," which ranks disposal behaviors according to their environmental desirability. Sigg, the Swiss aluminum beverage bottle manufacturer, is taking that philosophy to the bank by convincing consumers that its refillable aluminum containers are more ecologically correct than PET water bottles. According to Sigg, 30 million plastic water bottles are thrown out each day in the U.S. (the Container Recycling Institute estimates the number at 60 million). Sigg refillable water bottles are durable, virtually unbreakable, and can be used for 20 years or more without requiring replacement.