Image is everything

摘要

The summer's annual "Bring Kids A Smile" outing in your town was held last weekend, and you just received an e-mail that displays color photos of the participants. Children and their parents attended. Many of the community's political leaders were present. Health care providers who treat the adolescent patient population are usually eager to donate a day to evaluate the underserved or underprivileged patients in your community. Pediatricians, pedodontists, orthodontists, nurses, and speech therapists are just a few of the professions represented at this event, many of whom attend for a number of reasons. In addition to providing examinations without fees and offering unlimited information to those who would otherwise have little access to such resources, the event is perceived as another way to market one's services.