Nolan Meats lifts 'Vale' on new brand

摘要

BUTCHERS from the Gold Coast to Rockhampton have a new quality beef product to offer customers feeling the pinch of rising household costs. Rode Meats owner Brad Cammack, at Stafford Heights on Brisbane's northside, took his first delivery of Vale onTuesday, just days after the new beef range from Nolan Meats was launched amid fanfare and praise from beef industry heavyweights. More than 100 people were at the historic Apollonian Hotel in the Sunshine Coast hinterland town of Boreen Point last monthto see the Nolan family lift the lid on its latest product offering aimed at the discerning but price-conscious meat buyer. Called Vale, the new brand will be positioned as a 'second tier' premium beef range priced just below Nolan's Private Selection label introduced in 2004. Nolan Meats hasn't launched a new branded product in eight years.