Televisions Interpellation: Heeding, Missing,Ignoring, and Resisting the Call for Pan-NationalIdentity in the Brazilian Amazon

摘要

In this article, I focus on the ways in which audiences in the Amazonian community of Gurupa respond to television'sinterpellation for pan-national identity. I examine how viewers heed, miss, ignore, and resist the call for identity as well as how theirvarious responses to this "call" shape their worldview and behavior and impact the process of nation building. Utilizing audienceethnography over a 25-year period, I show in this study how televisual messages are contextualized and localized, mitigating the forcesof nationalistic homogenization. [Keywords: television, audience ethnography, national identity, Brazilian Amazon]