Aluminium and creativity is the goal Obiettivo alluminio con creativita

摘要

A big company commissions and artist to interpret and transfigure its products using a photographic abstraction process-no an everyday occurrence since industrial clients usually require more concise and direct needs.This is what happened with Hydro Aluminium, and the artist in question is Bvruno Sorlini. As always there is a precedent-a small but significant episode. Rinaldo Ziglioli, owner of the Ad-Nord advertising agency of Brescia, met the image manager of Hydro, Kari Wangen Ulvin, who was temporarily in Italy and wished to get to know the agency that creates the advertising campaign for Metef, which she considered to be interesting and innovative.