Customers judge the road performance of a car by feeling not only an absolute value of acceleration but also combined factors including the response and sound of an engine, automatic transmission shifting performance and so on. In order to realize our concept called "Zoom-Zoom" (a feel described as "the childlike love of motion") and develop products with Mazda's brand DNA "Responsive Handling and Performance" incorporated, we defined the "Performance Feel" consisting of five axes and have been proceeding with activities to clarify elements of each axis. We have incorporated the outcome into RX-8. The terms "Lively" and "Linear", which Mazda has been pushing as appeal points, are detailed below.
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