5 Marketing Strategies Painters Can Steal From Politics: How to get ‘re-elected’ by your customers

摘要

Painting is just like politics ... you're always trying to cover something up.’ This is a lighthearted joke I often tell while speaking to audiences of painting contractors in an attempt to explain the unusual transition I made in my career. I know this will diminish my standing with most readers, but I've worked as a political consultant for much of my professional career - before, during and after running my painting business. I worked at the U.S. Senate, U.S. House, state and caucus levels, even authoring a book called ‘How to Raise Money for Political Office’ that's widely available and used at prestigious universities. While there's plenty to be disgusted about in politics, there is also a lot to learn about marketing and sales for painting contractors. When it comes to discovering marketing strategies that work, political campaigns are on the cutting edge. Because so many marketing dollars are raised and spent in such a short period of time, and because the winner-take-all ejection guarantees that a second-place finish is a political death sentence, there is zero room for fancy-sounding marketing theories that don't work. Here are five effective political marketing strategies I teach to members of the Painters Academy. You can implement them in your painting business right away.