Global myopia: globalization theory in International Business

摘要

This paper critically evaluates some shortcomings in the handling of the globalization concept in International Business (IB). In particular, the paper identifies disciplinary isolation (and its consequences) and lack of a general, theoretically satisfying, definition for the concept as key culprits driving the often myopic views of globalization in IB. Some remedies are proposed, and a general definition of globalization is offered in the hope of stimulating a wider discussion.