Empirical Analysis on Cyberbullying in Social Media: A Case Study in Palu City

摘要

Information and communication technology is growing rapidly, it reflects the social behavior of people in cyber life. Harassment is common in real world, it is then applied in virtual life, which leads to cyber harassment or cyberbullying either in the form of flame war, harassment, defeating, impersonation, deception, and social exclusion. The behavior of cyberbullying communication is an adverse behavior not only for the object (victim) but also the subject (actor) of cyberbullying itself. The purpose of this research is to analyse the formation of cyberbullying communication behavior as response behavior (respondent behavior) and as behavior of operant (operant behavior). This is an empirical qualitative approach using a case study in Palu city of Indonesia. The results revealed that the behavior of cyberbullying communication as respondent behavior occurs through observation, recording, and imitation. Meanwhile, cyberbullying as an operant behavior occurs in the form of repetition of behavior affected by provocation.