Unlike Koreans, first saloon not aimed at lower end of market - Qoros recruits Western personnel, component companies - "on the surface the company would appear a genuine competitive threat to Europe's mass market players" China may not be able to mount a serious threat to European automotive manufacturers on their home turf for perhaps 10 years, but the unveiling of the new Qoros 3 in Geneva was the first attempt which showed when the time comes, the menace will be effective.
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