How poultry canface the challenge of alternative proteins

摘要

To the alarm of somein the poultry andother meat industries, consumer interest in meat alternative plant-based proteins continues to rise.Interest in alternatives is certainly not new. However, enthusiasm in North America over the last couple of years and changing consumer habits as a result of COVID-19 could see these meat alternatives gaining greater market share more quickly than before.For all meat producers this "new meat" threatens their market positions and, perhaps, the very survival of the industry. Poultry, however, may be better placed to confront these challenger proteins and may even be able to find opportunities to benefit from their rise.