Communication in the veterinary practice

摘要

Frank O Sullivan MVB MSc (applied food science) MRCVS; and Cillian O Sullivan BA MSc organisational psychology graduate, discuss communication skills and the vets changing role in society.The veterinary profession is evolving with time and this is best-illustrated by the changing manner of communication. Good communication skills are of value in all aspects of veterinary medicine. The benefits from enhanced communication skills lead to more effective consultations for clients, veterinarians and patients.The folllowing concepts discussed provide an understanding of the background psychology in good communication science, especially when considering how best to change people's behaviour.