Latest Goodyear Eagle F1 range redefines manufacturer's UHP portfolio: Manufacturer's eponymous brand takes step up with high-profile UHP tyre range

摘要

The launch of Goodyear's latest range of Eagle F1 Asymmetric models was eye-catching for two main reasons. First, the sheer number of tyres in the latest generation of Eagle products - a name whose usage stretches back to the 1930s - which, with four new models from the road car UHP tyre (Eagle F1 Asymmetric 5) through the three supercar road-to-track oriented Eagle F1 Asymmetric Supersport range, shows the specialisation required in the upper reaches of the high performance tyre segment. Secondly, the Supersport tyres - including the S and RS models - herald Goodyear's repositioning of its eponymous brand into the sports car arena, a segment the company previously tackled largely via its Dunlop brand, which enjoys a decorated motorsport heritage. The manufacturer communicated this as a renewal of Goodyear, an acknowledgement that the flagship brand "needs to change, to be relevant to the consumers of the future."