Marketing Connected Care

摘要

At the beginning of this year, many pet owners may have been unaware of the terms virtual care, telehealth, or connected care. But due to the global coronavirus pandemic, they certainly are aware of these services now.That's significant, because while telemedicine is being widely adopted in the human healthcare model, it's been slower to catch on in the veterinary world because of difficulty of negotiating the veterinarian-client-patient relationship (VCPR), which mandates that veterinarians can't diagnose or prescribe via electronic means unless they've previously seen the patient in the flesh.