The Opportunity: Pet owners don't always hear what we think we tell them (and how to fix that)

摘要

When they present their dog or cat to a veterinary practice for an annual exam, do pet owners truly understand what procedures are being performed and their importance? A recent study conducted by Partners for Healthy Pets confirms that in many casesdog and cat owners fail to recognize what actually happens during a physical exam for their pets and the importance of those services performed. Understandably, when these potential communication gaps exist at the annual checkup, clients are more likelyto underutilize necessary preventive care veterinary services. The study results further indicate that veterinary practices have a previously unrecognized opportunity to better communicate not only what is being done in a preventive healthcare exam but how the exam benefits the pet and, by extension, the pet owner.