What's your competitive strategy?

摘要

But first, let's put competitive strategy into context. In the first of these articles written for SCAA members for last year's August issue, I wrote about the fundamental role that Total Organisational Alignment (TOA) plays in the execution of a company's business strategy and how each of the four stages of TOA was dependent on those that preceded it. The first stage was the alignment of the company's products and resources with the external environment in which the company operates now - and in the foreseeable future. In short - your company's strategic business plan. The