A Short Reflection on City Branding and its Controversies

机译：关于城市品牌的简短反思及其争论

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Abstract >Thanks to its conceptual character the paper ‘City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?' by Kavaratzis and Ashworth (2005) is a classic piece in the area of place branding. The paper has been much cited in the literature, but did it really steer the further development of the field? Nearly fifteen years later, there is still a lot of debate in place branding circles. Taking the paper as a starting point I briefly discuss four controversies in city branding: (1) branding versus marketing; (2) places versus products; (3) policy versus politics; and (4) theory versus practice. I conclude that the complexities surrounding places and their stakeholders asks for more realism, modesty and dialogue in the place branding community. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><Abstract Type =“main”XML：ID =“Tesg12386-ABS-ABS-0001”XML：LANG =“EN” <标题类型=“main”>抽象</ title> >归功于其概念性的纸张'城市品牌：有效地对身份或短暂的营销技巧？ Kavaratzis和Ashworth（2005）是地区品牌领域的经典作品。本文在文献中被引用了很多，但它真的引导了该领域的进一步发展吗？近十五年后，仍然有很多争论的品牌圈。把论文作为一个起点，我简要讨论了城市品牌的四个争论：（1）品牌与营销; （2）比较产品; （3）政策与政治; （4）理论与练习。我得出结论，周围的地方和他们的利益攸关方的复杂性要求在品牌社区中更具现实主义，谦虚和对话。</ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-31532/'>《Tijdschrift voor economische en sociale geografie》</a> <b style="margin: 0 2px;">|</b><span>2020年第1期</span><b style="margin: 0 2px;">|</b><span>共6页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Hospers Gert‐Jan&option=202" target="_blank" rel="nofollow">Hospers Gert‐Jan;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>Radboud UniversityElinor Ostrom Building Heyendaalseweg 141 6525 AJ Nijmegen the Netherlands;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/3030.html" title="世界经济地理">世界经济地理;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=City branding&option=203" rel="nofollow">City branding;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=place branding&option=203" rel="nofollow">place branding;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=place marketing&option=203" rel="nofollow">place marketing;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=place fuzziness&option=203" rel="nofollow">place fuzziness;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=dialogue&option=203" rel="nofollow">dialogue;</a> </p> <div class="translation"> 机译：城市品牌;地方品牌;放置营销;放置模糊;对话; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024929986.html">A Short Reflection on City Branding and its Controversies</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Hospers Gert‐Jan&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor">Hospers Gert‐Jan </a> <a 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APPLICATION METHOD FOR ULTRA-SHORT ULTRAVIOLET EXPOSU</a> <b>[P]</b> . <span> 外国专利：  AU2003271130A1 </span> <span> . 2004-05-04</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：超短波紫外线光学系统-使用反射镜，超短波紫外线光学系统，超短波紫外线光学系统的应用方法，超短波紫外线光学系统的生产方法，超短波紫外线光学曝光方法，系统-短紫外线展 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130441940476.html">ULTRA-SHORT ULTRAVIOLET OPTICAL SYSTEM-USE REFLECTION MIRROR, ULTRA-SHORT ULTRAVIOLET OPTICAL SYSTEM, APPLICATION METHOD FOR ULTRA-SHORT ULTRAVIOLET OPTICAL SYSTEM, PRODUCTION METHOD FOR ULTRA-SHORT ULTRAVIOLET OPTICAL SYSTEM, ULTRA-SHORT ULTRAVIOLET EXPOSURE SYSTEM, AND APPLICATION METHOD FOR ULTRA-SHORT ULTRAVIOLET EXPOSU</a> <b>[P]</b> . <span> 外国专利：  WO2004034447A1 </span> <span> . 2004-04-22</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：超短波紫外线光学系统-使用反射镜，超短波紫外线光学系统，超短波紫外线光学系统的应用方法，超短波紫外线光学系统的生产方法，超短波紫外线光学曝光方法，系统-短紫外线展 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130492111392.html">Arrangement for low-reflection or reflection-free influence the propagation direction a short and a very short electromagnetic waves</a> <b>[P]</b> . <span> 外国专利：  DE1006907B </span> <span> . 1957-04-25</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：低反射或无反射的布置会影响传播方向，短而非常短的电磁波 </span> </p> </li> </ul> </div> </div> </div> <div class="theme cardcommon" style="overflow: auto;display:none"> <h3 class="all_title" id="enpatent55">相关主题</h3> <ul id="subject"> </ul> </div> </div> </div> </div> <div class="right rightcon"> <div class="details_img cardcommon clearfix" style="margin-bottom: 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