Beiersdorf To Enter US Sun Care With Curiously Timed Coppertone Acquisition

摘要

Beiersdorf AG’s $550m Coppertone acquisition will expand the Ger- man frm’s North American pres- ence, adding a ffth brand to its portfo- lio, alongside Nivea, Eucerin, Aquaphor and La Prairie. “Skin care is at the heart of Beiersdorf – and caring for skin health through sun protection has been an essential pillar of our business for over 60 years,” says Beiersdorf Chief Executive Ofcer Ste- fan De Loecker in the frm’s May 13 an- nouncement.