Gender Stereotypes in Ads Face Falling Foul Of New UK Regulations

摘要

Advertisements for consumer health products belittling a man for carrying out stereotypically ‘female’ role; depicting a woman failing to achieve a task specifcally because of her gender; or em- phasizing without care the contrast between a boy’s stereotypical personality and a girl’s stereotypical personality are just some of the scenarios likely to fall foul of a new rule banning “harmful gen- der stereotypes” by the UK’s Committee of Advertising Practice.