TheOTCLab Looks To Gain A Foothold In Europe’s OTC Market With FungeX

摘要

Dutch consumer healthcare spe- cialist TheOTCLab wants to take a slice of Europe’s foot-care market with its new FungeX range of nail fun- gus and athlete’s foot products. Registered as self-care medical devices within European Union regulations, TheOT- CLab’s FungeX Nail Fungus products are being launched initially in the Netherlands and France, supported by a “360 degree” marketing campaign, including in-store, television and social media advertising.