Enfamil NeuroPro Ingredient Tests Miss; J&J Doubts Mommy’s Bliss Claims

摘要

Mead Johnson Nutrition Co.is the latest advertiser the Council of Better Business Bureau’s industry-self regu- lation arm has advised that tests on ingredients aren’t equal to tests on a product. The National Advertising Division of CBBB’s Advertising Self- Regulation Council reviewed claims for the Reckitt Benckiser Group PLC subsidiary’s Enfamil NeuroPro infant formula on a chal- lenge by Abbott Nutrition, marketer of Similac Infant Formulas, according to a case report published April 3.