NAD tips Balance of Nature claim to FTC

摘要

Whole foods supplement marketer Balance of Nature Inc. might have to prove to the Federal Trade Commission that its products prevent cancer, one of the firm's claims the Council of Better Business Bureaus' investigative arm suggests FTC scrutinize. The Las Vegas firm did not response substantively to the National Advertising Division’s request to substantiate claims or participate in any way in the industry self-regulation process, NAD announced Nov. 6. As part of its routine monitoring program and in conjunction with its initiative supported by the Council for Responsible Nutrition to expand its reviews of supplement product ads, NAD requested substantiation for Balance of Nature's online claims including "health benefits in a serving of Balance of Nature are equivalent to 10 servings of real fruits and vegetables" and the brand "prevents cancer."