Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost

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Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost

机译：高露洁，消费者将消费者“购买”数字花费的品牌

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Colgate targets at least 20% of its global media spending digitally as part of a larger marketing push to help counter marketplace uncertainties. It also is engaging in programs that create “meaning” for its brands and is engaging with consumers more on social media, says President and CEO Ian Cook.

机译：大康子民族的目标是其全球媒体的至少20％，作为更大的营销推动的一部分，以帮助反击市场的不确定性。总裁兼首席执行官Ian Cook表示，它还从事为其品牌创造“意义”的节目，并在社交媒体上与消费者更多地参与。

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《The Rose Sheet: Toiletries, Fragrances and Skin Care》 |2017年第37期|共2页
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1. Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost [J] . The Rose Sheet Group The Rose Sheet: Toiletries, Fragrances and Skin Care . 2017,第37期

机译：高露洁，消费者将消费者“购买”数字花费的品牌
2. Colgate Boosts Digital Marketing Spend in 2012 [J] . Eileen Francis The Rose Sheet: Toiletries, Fragrances and Skin Care . 2012,第10期

机译：高露洁助力2012年数字营销支出
3. Digital media boosts brands, drives buying [J] . B to B . 2010,第13期

机译：数字媒体促进品牌发展，推动购买
4. If You Want Happiness, Buy Luxury Brands: The Potential of Luxury Brands to Make Consumers Happy [C] . Verena Batt, Stefanie Schnebelen, Manfred Bruhn Winter Marketing Academic Conference . 2016

机译：如果你想要幸福，买奢侈品牌：奢侈品牌的潜力让消费者快乐
5. Effective fashion brand extensions: The impact of limited edition and perceived fit on consumers' urgency to buy and brand dilution [D] . Childs, Michelle L. 2014

机译：有效的时装品牌扩展：限量版和合适的贴合度对消费者购买和品牌稀释的紧迫性的影响
6. Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity [O] . Yuke Meng, Muhammad Waseem Bari 2019

机译：用于数字设备和消费者品牌股权的3D印刷配件的设计看法
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost

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