Oral Care Tops Colgate Priorities, Ad Spending Grows With Marketplace 'Uncertainty'

摘要

Colgate will boost its ad and promotional spend in 2017 “quite meaningfully” from 2016 to track with competitors' levels. "We focus in order of priority behind oral care, pet nutrition, personal care, and home care," says CEO Ian Cook. Colgate-Palmolive Co. plans to boost advertising and promotional spending and support product innovation to counter marketplace uncertainties it expects will continue in 2017.