J&J Wants To Inspire A Quitter Movement In The UK With Nicorette Campaign

摘要

“You are not alone” is the key message of Johnson & John- son’s new campaign for Nicorette in the UK, which seeks to leverage the power of social media to help “quitters” stay of cigarettes. Featuring a new website – www.nicorette.co.uk – with on- line support materials as well as a Facebook group, the “Join the Quitters” campaign, J&J explained, sought to create a “criti- cal support network to give people the best chance at quitting smoking for good.”