S tada Arzneimittel AG’s “Skinspira- tional” campaign for its Cetraben skin-care brand in the UK has en- tered its second phase with a new video and “natural” product line extension. Aimed at raising awareness of the emotional impact of eczema, Stada’s new video for Cetraben – which is marketed in the UK through its Thornton & Ross sub- sidiary – features a mother struggling to maintain her confdence while sufering from the condition.
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