Colgate-Palmolive Co. reformulated its Colgate Total tooth- paste without triclosan and is supporting the product’s launch with a 30-second spot during the Super Bowl and heavy in-store advertising. With Colgate Total SF, “we are reinventing the multi-beneft cat- egory that Colgate created, reinvigorating an anchor brand and driving consumer engagement, trial and market share,” said Chief Operating Ofcer Noel Wallace during the frm’s earnings briefng on Jan. 25.
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机译：Colgate-Palmolive Co.没有Triclosan重新重整Golgate总牙膏，并在超级碗和沉重的店内广告中使用30秒钟的位置支持该产品的发射。 凭借COLGATE TOTAL SF，“我们正在重新发明多富人的egory，Colgate创造，加强锚点品牌和驾驶消费者参与，审判和市场份额，”在1月25日FRM的盈利公告期间，Noel Wallace的首席执行官表示 。
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