Building loyalty by listening to growers

摘要

In July Botanicoir had intended to celebrate a special 15th anniversary with customers and friends. Since 2005 the company has been supplying soft-fruit growers in the UK with quality coir products. Building personal connections with growers has beencentral to the way Kalum and Samantha Balasuriya have developed the business. Good witnesses of these changes are the Drummond family whose farming business near Ross on Wye in Herefordshire includes strawberry production. They've been working with Botanicoir for over ten years and Eric Drummond has visited the Sri Lankan production facilities twice, most recently in February.