Having entered the solar space four years ago with residential rooftop kits, Ikea added storage to its product mix in 2017. pv magazine caught up with Signe Antvorskov Krag, Global Development Leader IKEA Home Solar Business to discuss business models, its role in the industry, and how it intends to execute the next stage of its plan: energy communities. Why did Ikea decide to enter the solar space? We want to take a leadership role in the energy transformation. Ikea has always been engaged in sustainable energy. Already in the 1970s, back in the oil crisis, we put up our first windmill in Copenhagen. We have continued that journey to use renewables for our own production and consumption. Having benefited on our own turf, we wanted to bring this opportunity to our customers.
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