Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers

Cuomo Maria Teresa; Tortora Debora; Festa Giuseppe; Giordano Alex; Metallo Gerardino

摘要

Abstract >This article examines unconventional entrepreneurship (accidental or end‐user entrepreneurs) to determine whether the decision‐making phase of the entrepreneurial process is collective. The analysis identified a virtuous circle that links knowledge, innovation, judgment, and decision making to collective interactions built on passion, experience, and sharing. To study food bloggers as unconventional user entrepreneurs, data were collected and analyzed using netnographic analysis. A supplementary online survey of food bloggers and their followers was also performed. Three groups of food bloggers are identified: amusing, functional, and fervent. Only fervent food bloggers, thanks to the virtuous circle built on passion, experience, and sharing as enablers, can be considered accidental or end‐user entrepreneurs. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><abstract xmlns =“http://www.wiley.com/namespaces/wiley”type =“main”xml：lang =“en”> <title type =“main”>抽象</ title> >本文检查非传统的企业家（意外或最终用户企业家），以确定创业过程的决策阶段是否是集体。该分析确定了一个良性的循环，将知识，创新，判断和决策联系起来对基于激情，经验和分享的集体互动。要研究食品博客作为非传统用户企业家，可以使用NetNographic分析收集和分析数据。还进行了对食品博主及其追随者的补充在线调查。确定了三组食品博主：有趣，功能和热情。只有热情的食物博客，归功于充满激情，经验和作为推动者的良性圈，可以被视为意外或最终用户的企业家。</ p> </ abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2017年第12期</span><b style="margin: 0 2px;">|</b><span>共10页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Cuomo Maria Teresa&option=202" target="_blank" rel="nofollow">Cuomo Maria Teresa;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Tortora Debora&option=202" target="_blank" rel="nofollow">Tortora Debora;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Festa Giuseppe&option=202" target="_blank" rel="nofollow">Festa Giuseppe;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Giordano Alex&option=202" target="_blank" rel="nofollow">Giordano Alex;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Metallo Gerardino&option=202" target="_blank" rel="nofollow">Metallo Gerardino;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>University of Salerno;</p> <p>University of Salerno;</p> <p>University of Salerno;</p> <p>Study Centre of Digital Ethnography;</p> <p>University of Salerno;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=end‐user entrepreneur&option=203" rel="nofollow">end‐user entrepreneur;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=food blogger&option=203" rel="nofollow">food blogger;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=knowledge sharing&option=203" rel="nofollow">knowledge sharing;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=value co‐creation&option=203" rel="nofollow">value co‐creation;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=virtual communities&option=203" rel="nofollow">virtual communities;</a> </p> <div class="translation"> 机译：最终用户企业家;食物博主;知识共享;价值共同创造;虚拟社区; </div> </li> 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<b>1. </b><a class="enjiyixqcontent" href="/patent-detail/061201131252.html">含有酸化壳聚糖的焙烤食品和意大利面条</a> <b>[P]</b> . <span> 中国专利： CN101115401B </span> <span> . 2013.02.27</span> </div> </li> <li> <div> <b>2. </b><a class="enjiyixqcontent" href="/patent-detail/06120105307308.html">含有酸化壳聚糖的焙烤食品和意大利面条</a> <b>[P]</b> . <span> 中国专利： CN101115401A </span> <span> . 2008-01-30</span> </div> </li> <li> <div> <b>3. </b><a class="enjiyixqcontent" href="/patent-detail/06130406675404.html">METHOD AND DEVICE TO UTILIZE INTEGRATED ONLINE PLATFORM TO ENABLE FIRST USER TO AUCTION FOOD ITEM</a> <b>[P]</b> . <span> 外国专利：  IN201641029264A </span> <span> . 2018-03-09</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：利用集成的在线平台使第一用户能够拍卖食品的方法和装置 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130426976595.html">POTTERY CONTAINER PROP AND COVER, WHICH ENABLE A USER TO DELIVER FOOD CONTAINED IN A POTTERY CONTAINER BY INSERTING A RUBBER PACKING IN A POLYPROPYLENE COVER</a> <b>[P]</b> . <span> 外国专利：  KR20100117277A </span> <span> . 2010-11-03</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：陶制容器的支撑物和覆盖物，使用户能够通过将橡胶包装插入聚丙烯覆盖物中来运送陶制容器中的食物 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130435104020.html">geometric elements in relation to the support of application enables the user, according to the size of their hand, to determine, even approximately, the coretta amount of food intake in a meal divided according to group</a> <b>[P]</b> . <span> 外国专利：  ITMI20060004U1 </span> <span> . 2007-07-06</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> 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