A performance measurement framework for service-oriented marketing

Ceorg Hauer; Julia Kroll; David C. Yen; Patrick S. Chen; Shu-Chiung Lin

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A performance measurement framework for service-oriented marketing

机译：面向服务营销的性能测量框架

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摘要

To discuss various issues in a service-oriented marketing setup and hence to propose a framework for measuring the performance of service-oriented marketing.

机译：讨论面向服务的营销设置中的各种问题，从而提出了一种衡量服务导向营销性能的框架。

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《Quality Control and Applied Statistics 》 |2017年第6期| 共4页
作者
Ceorg Hauer; Julia Kroll; David C. Yen; Patrick S. Chen; Shu-Chiung Lin;
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作者单位

School of Business Stuttgart University of Applied Sciences Stuttgart Germany;

School of Business Stuttgart University of Applied Sciences Stuttgart Germany;

Scholl of Economics and Business SUNY-Oneonta Oneonta NY;

Department of Information Management Tatung University Taipei Taiwan Republic of China;

Department of Information Management Tatung University Taipei Taiwan Republic of China;

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原文格式 PDF
正文语种 eng
中图分类概率论、数理统计的应用 ;
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专利

1. A performance measurement framework for service-oriented marketing [J] . Ceorg Hauer, Julia Kroll, David C. Yen, Quality Control and Applied Statistics . 2017 ,第5a6期

机译：面向服务营销的性能测量框架
2. Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links? [J] . Liang Xiaoning, Gao Yuhui European journal of marketing . 2020 ,第4期

机译：营销性能测量系统和公司性能：营销能力是缺失的链接吗？
3. Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics [J] . Steven H. Seggie, Erin Cavusgil, Steven E. Phelan Industrial marketing management . 2007 ,第6期

机译：营销投资回报率的衡量：概念框架和营销指标的未来
4. The Role of Attitude Toward Marketing and Marketing Practice on Marketing Performance: A Theoretical Framework Development for SMEs [C] . A. S. Indrapriyatna, V. Darlis, V. Verinita Y. H. Yeni Global Conference on Business, Management and Entrepreneurship . 2020

机译：营销和营销实践态度对营销业绩的作用：中小企业的理论框架发展
5. Performance Measurement of Design Patterns for Service-Oriented Architecture. [D] . Khan, Muhammad Kaleem. 2013

机译：面向服务的体系结构的设计模式的性能度量。
6. Better Measurement for Performance Improvement in Low‐ and Middle‐Income Countries: The Primary Health Care Performance Initiative (PHCPI) Experience of Conceptual Framework Development and Indicator Selection [O] . JEREMY VEILLARD, KRYCIA COWLING, ASAF BITTON, -1

机译：在中低收入国家更好地衡量绩效改善：概念框架制定和指标选择的初级卫生保健绩效计划（PHCPI）经验
7. Conceptual framework in creating and selecting the performance measurement system for marketing strategy control [O] . Krstić Bojan, Ivanović Vladimir 2011

机译：创建和选择营销战略控制绩效评估系统的概念框架

A performance measurement framework for service-oriented marketing

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