Newest Google Changes... A Double- Edged Sword for Propane Marketers

摘要

Traditional advertising might be dead. Marketers have been debating how dead it really is since the late 1990's when they realized the internet and the digital revolution were not a fad. Over the last seven years it has become obvious, too, that the mobile era of advertising is also not a fad and will further diminish the effectiveness of the old-world advertising. What does this mean? If you too are struggling to clearly prove new customer gains from physical signage on billboards, bus stations, benches, banners, etc., you are not alone. While it is well-known across industries that the impact and effectiveness of old-world advertising has been in steady decline for almost two decades, it has been unclear to many exactly how they should then advertise, market, and grow their business.