ENTREPRENEURIAL ORIENTATION, SYNERGY AND FIRM PERFORMANCE IN THE AGRIBUSINESS CONTEXT: AN EMERGING MARKET ECONOMY PERSPECTIVE

摘要

Entrepreneurship researchers have called for more investigation on the contribution of context in advancing entrepreneurship theory. The aim of the paper is to analyse the agribusiness enterprise performance by introducing collaborativeness as a dimension of entrepreneurial orientation. Agribusiness is a key regional sector representing a crucial ratio of employment, economic production. and future growth. Due to the sector's importance and the many challenges it faces, the impact of a synergy approach entrepreneurial orientation model on agribusiness performance is tested.