'ELEMENTARY UNITS' IN MULTIMEDIA: CINEMAGRAPHY IN MASS MEDIA AND BLOGS IN THE 2010S

摘要

The article studies peculiarities of cinemagraphies - special types of images that appeared due to the development of digital technologies in the early 2010s and combine features of photography and video/cinema. Cinemagraphies are positioned as elementary multimedia units, and perception of these is technologically dependent: the viewer actively perceives not only the depicted image, but also the image-generating technology.