WORD IMAGE AS A CULTURAL SIGN IN LANGUAGE, ART AND INTELLECTUAL JOURNALISM (ON 'ONTOLOGY OF THE POETIC WORD ART AND OSTRANNENYE' BY M.L. NOVIKOVA)

摘要

With the development of information technology, the influence of mass-media on the active processes in the language and society is steadily increasing. In this context, the problem of forming high professional culture of journalistic community, which involves working knowledge of information culture, linguistic culture and creative potential of the native language, is essential.