At the recent International Egg Commission Global Leadership Conference in Denmark, the National Federation of Poultry Farmers of Colombia (FENAVI) was presented with the Golden Egg Award in recognition of the best marketing and promotional campaign to raise egg consumption.With financing provided by all producers, FENAVI was able to design impactful marketing activities with an increase in annual consumption of 95 eggs per person between 2008 and 2018. This represents a 48% increase in a country where many other animal-sourced food options are available. Many can only dream of such a boost in consumption.
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