Asia's poultry producers must adapt to changing demands

摘要

To benefit from Asia's growing appetite for poultry meat, producers - will have to do far more than simply raise output.Asian demand for animal protein is widely expected to continue rising in the coming decades, yet behind this positive outlook is amarket that is undergoing more complex changes.On one hand, producers will have to become more efficient as international suppliers create greater competition, power increasingly switches to consumers and margins are squeezed. On the other hand, producers will need to evolve marketing strategies to respond to changing demographics, shifting demand patterns and purchasing preferences.