US Hispanic market for chicken needs to be claimed

摘要

The Hispanic market has outsized potential for food sales over the next 40 years, but chicken companies need to tailor their marketing to the segment.Consider the case of Jacksonville, Florida-based Southeastern Grocers, which five years ago was losing market share to independent grocery stores in markets heavily populated by Hispanics. Since then the chain has opened 27 stores in Hispanic neighborhoods and has completely revamped its approach to marketing to the customer segment.