acIt can be hard to understand what you can't see, and this applies as much to poultry meat and egg production as anything else. An initiative in the U.K., however, now in its 13th year of bringing farmers and the public together, has resulted in morethan 2 million curious consumers going on-farm since its inception.The scheme allows visitors see firsthand how modern farms operate and may offer a model for other producers wanting to overturn myths about food production and gain the public's trust.
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