Product Stewardship and Bait Rotation: Why Does it Matter?

摘要

In recent communications with some manufacturers, I inquired about how much money is spent bringing a new product to market. For a single product, they told me it costs upwards of $286 million and 11 to 12 years of research and development. Some of the larger companies are investing $1 to $3 million a day in research and development. Now, obviously there is a big difference between $3 million a day and $280 million over 12 years. That is because there is significant research invested into things thatnever make it to market, things that only make it to agricultural or turf markets or other parts of the world. This investment is huge, and we as pest management professionals have a duty to respect the products we are given and protect their effectiveness for as long as possible.