We rub elbows with the mayor of New York City and Miche-lin-rated chefs — we shakehands on Fifth Avenue," says Rich Cappa, in a non-boastful way, explaining how his team has personal relationships with its high-end clientele. His customer base has evolved drastically since 1996, when Cappa, then 24, started Liberty Pest Control with no car and no customers. His goal: Land 1,000 ac-counts. "That was my dream," he says. Cappa dreams big.
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