Sometimes a Product Isn't Just a Product

摘要

If you ever, have the opportunity to do some reading about the science of consumer psychology, I would highly recommend it. Volumes have been written on the topic, but even understanding some of the basic principles can help you think a bit more deeply about your own operation. One of my favorite discussions around this topic involves the reasons consumers are more likely to purchase a product from a merchandiser like a dump bin, as opposed to those on a shelf.