Not surprisingly, The Wooster Brush Company of Wooster, Ohio, remains strong after 166 years in the paint and decorating industry, in no small part due to responding to customer feedback for new, improved and innovative products. This approach is in keeping with the company's mindset to remain flexible and adaptable to the marketplace and its expectations along with changes in paints and coatings. "Our goals for Wooster Brush are to continue to provide the highest quality and most desirable painting tools in the industry," Wooster vice president of marketing Scott Rutledge says. "Whether that is through complete innovation or in the formulation of the components of a tool, our aim is to make painting easier and more rewarding for whoever holds a Wooster product. We are constantly looking at the changes occurring in the marketplace and what opportunities present themselves as good fits for Wooster and the philosophy by which we operate our business."
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