LOCAL EMPLOYMENT AND GROWTH: The Auranga story

摘要

Auranga is a large, new urban development in the south of Auckland, near Drury. It will be home to more than 37,000 residents. The developer, Made Group, is setting out to make the development a sustainable development in the fullest sense of this well-used term. However, the most difficult aspect of sustainable development to achieve is local employment in new growth areas on the fringe of the city. As Ram Nidumolu et al reminded us in a 2009 publication of the Harvard Business Review, "sustainability has become the key driver of innovation", and in this respect the approach taken at Auranga is all about using innovative techniques to achieve the desirable sustainability outcomes, particularly with reference to employment.