New identity, new products, new focus APOLLO HAS BIG PLANS FOR VREDESTEIN IN NORTH AMERICA

摘要

After more than five years of preparation, Apollo Tyres Ltd. is taking aim at the North American market with a new identity and new products for its Vredestein brand — all designed to position the brand as a tier-one player in the worlds most competitive region. "North America is extremely important to Apollo Tyres," says Abhishek Bisht, assistant vice president, Americas, Apollo. "I cannot overstate its importance. It is the next level of our company and its future."